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Top Chef Cutlery

Launching a product line

2014

  • Producer
  • Editor
  • Strategy

A 14-part series of scripted product demos and knife tutorials with Ariane Duarte of Top Chef Season 5, launching Top Chef Cutlery with Master Cutlery.

Top Chef Cutlery Launch: Unveiling the Culinary Edge

Explore our exciting collaboration with Master Cutlery in launching Top Chef Cutlery, an exceptional knife collection. Through a series of 14 scripted product demos and knife tutorials featuring Ariane Duarte of Top Chef Season 5, we engaged and educated home cooks, offering a deeper understanding of these precision-crafted tools for culinary excellence.

Executive Producer/Director
Andrew Borden-Chisholm
Producer
Emily Iason
Director of Photography
Adam Giese
AD
Travis LaSalle
Editor
Ryan Lewis

Stills