All work

Impact Theory

Scaling a 4M+ subscriber channel

2023–2024

  • Technical program
  • Leadership
  • Producer
  • Editor

Impact Theory consists of Tom Bilyeu’s YouTube channel (4+ million subscribers) and Women of Impact (1+ million subscribers). Here are some of the dozens of custom ads I’ve creative directed and edited for brand partnerships. My goal was to always be experimenting with new video styles and approaches to improve ad performance and, ultimately, provide real value to viewers and partners.

Ads & Brand Partnerships

  • WOI | Magic Spoon

  • IT | Cove

  • WOI | One Skin

  • IT | ButcherBox

  • WOI | Radical Confidence Book

  • IT | American Financing

  • WOI | Honeylove

  • WOI | ButcherBox